Beaufort publisher wins prestigious award

24 Jan Beaufort publisher wins prestigious award



CPC Yellow Pages wins prestigious Gold Book Award at Association of Directory Publishers annual convention

BEAUFORT, SC, Jan. 18, 2017 — CPC Yellow Pages, publisher of the Lowcountry Phone Directory, was named Directory of the Year at the Association of Directory Publishers’ 2016 Convention and Trade Show, held recently in Las Vegas.

This Yellow Pages industry awards recognize members for outstanding directories, as well as mobile, online and marketing innovations. All ADP publishers in the United States, Canada, Germany and the Virgin Islands are eligible.

CPC Yellow Pages, a locally owned and operated company, has won several ADP Gold Book Awards through the years, however the 2016 Directory of the Year honor was its first. The annual Gold Book competition recognizes the “best of the best” among both Yellow Pages directories, and marketing and promotion contest categories.

“Our goal is to publish a quality, accurate product that is used by the people of the Lowcountry and gives its advertisers a high return on investment,” CPC Yellow Pages publisher Brent Cooper said.

CPC won two additional awards in this year’s competition:

● Second place in the marketing and promotion competition for “excellence in printed sales-support collateral;”

● Third place in the directory division for “excellence in directory ad effectiveness, design and print.”
“CPC Yellow Pages winning a Gold Book Award for the 2016 Directory of the Year is an accomplishment and honor,” said Cindi Aldrich, ADP President and CEO. “This annual contest celebrates a 20 year tradition that recognizes the innovative directory covers and creative advertising campaigns that showcase the strengths of the Yellow Pages industry.”

The Lowcountry Phone Directory is published annually and circulates 94,000 copies in Beaufort, Jasper and Hampton counties. The 2016 edition, printed by Fry Communications Inc., was the company’s 22nd consecutive. In addition to phone listings, it features community profiles and photos by local photographers. The 2016 cover image, captured by professional photographer Eric Horan of Beaufort, shows the marshlands of scenic Chechessee Creek.